What Should I Name My New Weed Business? A Short Primer on Cannabis Trademarks
Companies in the marijuana industry can safeguard their brands with three levels of trademark protection – Federal, State or Common Law – depending on their particular use of a trademark.
The registration process can be complicated according to Mary Shapiro, Managing Director at Evoke Law in San Francisco, but “Cannabis brands can get trademark protection.”
Federal trademarks offer national protection, but under federal law, no mark for a product or service that “touches the plant,” can register said Shapiro, because it violates the Controlled Substances Act (CSA).
The federal government doesn’t offer trademarks for illegal substances.
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