SANTA ROSA, Calif., July 6, 2017 /PRNewswire/ — Utopia, a leading purveyor of premium cannabis products, announced the launch of its new branding, featuring bold new packaging, a redesigned logo, and updated messaging.

Utopia’s new look is designed to connect with consumers, distinguish the company from the competition, highlight the product’s main features – such as purity and authenticity, and convey that its brand fulfills the promise of “the perfect cannabis experience.”

• Clean, natural flowers, edibles and extracts – always free of artificial chemicals, additives and pesticides
• Testing and certification that goes above industry standards – for purity, safety and consistency
• Transparency – with uncomplicated ingredients, and consumer-accessible lab results
• Social activism – by paying living wages, working with local charities, and implementing environmentally-conscious practices

Utopia will unveil its new brand and product lineup at the 4th Annual Chalice Festival, July 7-9 at the San Bernardino County Fairgrounds in Victorville, at the Critical Concentrate Terp Terrace #2.

“For years, cannabis consumers have said they care about their cannabis, and want clean, quality products they can trust,” said Emily Bercow, Co-Founder and Chief Marketing Officer of Utopia. “We are proud to offer our line of premium products that are as close to perfection as possible.”

Utopia worked on the rebranding project with Hippo Premium Packaging, a leading cannabis-focused custom packaging and branding agency, known for its upscale product enclosures, POP displays, graphic design, and brand development.

Kary Radestock, Founder and CEO of Hippo Premium Packaging said working with Utopia has been uniquely fulfilling. “It has been our team’s immense pleasure to work this bright, focused group of entrepreneurs. The unveiling of the refreshed brand is just the beginning. As we continue the development process, we will be releasing additional products and packaging that will reflect Utopia’s new spirit and energy.”