They want to change the way you buy marijuana
This Los Angeles-based company embodies what many tout — and some fear — is the future of the industry, as the cannabis business transforms into a regulated, commercial marketplace.
If it wasn’t for the smell, shoppers who wander into the bright red building along S. Wright Street in Santa Ana might think they are walking into an Apple store.
The open room — covered in concrete, wood and steel — is anchored by long tables with rows of iPads waiting to be touched.
But instead of showing off the latest apps, these iPads display the price and potency of hundreds of prettily packaged marijuana products, from flowers and waxes to breath mints and bath bombs.
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