The Salesforce.com of Bud: Putting Some SaaS into the Marijuana Supply Chain

When it comes to the B2B market in both medicinal and recreational segments of the young legal marijuana industry, technology used to enable that particular supply chain is a relative newcomer on the scene.

Technology is no stranger to the marijuana consumer.

From bongs crafted of gorgeous blown glass, assembled to resemble a train, or jerry-rigged by a friend of mine out of a couple of industrial-sized Absopure water bottles back in college (it really happened), all the way down to a cored apple (also happened), technology — no matter how crude or sophisticated — has been at the center of consuming the smoke of the flower for centuries.

Of course, technology also factors into non-smokable marijuana products, such as producing edibles that have been infused with THC — brownies, cookies and the ever-more-popular gummies — on a scale for mass consumption.

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