One marketer on the challenges of building a cannabis brand

With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.

There was a time when seeing the headline above was about as likely as reading a Marketing Week story about the Power Rangers.

However, over recent years, the tide of opinion around cannabis has changed so dramatically, it’s becoming a subject that’s far more palatable in the UK.

In the US, there are now 29 states that have legalised cannabis (whether for medical or recreational use), with many of these states talking positively about the taxes weed has allowed them to invest back into society and also a reduction in crime by clearing up street dealing.

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