No Risk Please, We’re Canadian: New Ad Rules May Be a Challenge

Is it possible to advertise a product or brand without pointing out its positive attributes? Canadians may soon find out.

Canada’s new legalization legislation includes a number of odd, curious, and interesting rules.

In its zeal to prevent the rise of Joe Camel-style ad campaigns targeting teens—an admirable and appropriate goal, in all seriousness—government lawmakers have presented cannabis companies with an extremely tight needle to thread.

Read More at Leafly.com