New studies shine light on cannabis consumers’ spending habits

Concentrates and edibles are grabbing more market share from traditional flower, and medical marijuana patients spend three times more than recreational users.

America’s legal marijuana market topped $6.5 billion in 2016 and is projected to grow to $24 billion by 2025, yet data-driven insights into consumers have remained elusive.

Two new studies are shining a light on the cannabis consumer, providing insight into actual purchase behavior as the industry prepares for four new state recreational markets, including California, and six new medical markets expected to come online in the next eight months.

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