Marketing restrictions to help small marijuana brands in Canada compete against deep-pocketed players: panel

Licensed marijuana producers have dominated Canada’s medical marijuana industry, but a host of smaller brand-focused companies are waiting to disrupt the industry in the new era of recreational legalization.

“We’re seeing the power shift from the farmers who grew the barley to the brands who make the beer,” Dooma Wendschuh, CEO of cannabis beverage startup Province Brands said on a panel at the O’Cannabiz conference in Toronto on Sunday.

In this analogy, of course, his company is the Labatt, Molson or other recognizable beer brands, while existing licensed producers that have been at the forefront of the nascent industry, such as Tweed, Aphria Inc. or Tilray, are the humble farmers.

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