How Cannabis Ecommerce Challenges Are Driving Web Innovation

Ecommerce will define the cannabis industry

Sears, Kmart, Macy’s and other legacy retailers are closing stores in the hundreds, marking the continuing decline of old-school marketing. Social media, smarter devices, and digital cash have changed shopping. Customers access product instantly, review features and benefits and click to buy. Providers must have a presence on all channels and transaction technology in place if they’re to compete.

The part of the cannabis industry selling what you might call “things” is one aspect of the commerce. But the part of the industry that sells cannabis and derivatives presents a different challenge.

Read more at entrepreneur.com