How a single dad turned weed bus tours into a $1.8 million business
Anyone could seek out dispensaries on their own, but not everyone could facilitate a decked-out party bus that hit the streets of Denver.
Just as Napa Valley has attracted the world’s wine connoisseurs, Denver has become the go-to destination for marijuana aficionados since Colorado legalized recreational pot in November 2012.
One marijuana enthusiast, Michael Eymer, saw an early opportunity to cash in on the $1.3 billion legal marijuana industry. He founded Colorado Cannabis Tours in January 2014, the year it became legal to sell recreational weed in the state.
The business began as a rudimentary model, with Eymer driving four people around in a sedan to check out a couple of dispensaries.
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