Data Firm Headset Wants to Modernize the Pot Industry

Headset CEO Cy Scott said the service is inspired by Wal-Mart’s “vendor managed inventory.”

Most cannabis aficionados have probably never heard of the data company Headset.

But its recent arrival at a a handful of Southern California cannabis businesses shows how the federally illegal industry is beginning to function more like conventional retail.

The company, which already has a significant presence in Washington and Colorado, collects data on products, sales and a wealth of other metrics that can help companies better understand the market and cater to it more efficiently.

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