Corporate America embraces 420 as pot legalization grows
LOS ANGELES — Marijuana users have for decades celebrated their love of the drug on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.
HIGHLIGHTS
- In one example, Lyft is offering a $4.20 credit on a single ride in Colorado and in select cities in the U.S. and Canada.
- CBD oil can be found in candies, coffee and other food, drinks and dietary supplements, along with perfume, lotions, creams and soap.
- Those in the marijuana marketplace also are ramping up advertising around 420 April 20).
