Cannabis Taking A Larger Share Of Alcohol Industry Amid Concern Over Calories And Hangovers
The growing concern over calories and hangovers is driving more millennials to replace alcohol with cannabis in their social life — a trend that pushes investors to increasingly eye the infused beverage industry as an opportunity.
HIGHLIGHTS
- Millennials in the U.S. drink far less alcohol than previous generations. By contrast, there was a significant increase in daily marijuana use.
- Cannabis-infused social tonic startup Cann prides itself in balancing 2 mg of sativa-dominant hybrid THC and 4mg of CBD to provide a “sessionable experience” without high calories and the hangover.
- After launching the product in Los Angeles last summer, Cann is struggling to make enough cans to keep up with the growing demand.
