Cannabis Ad Finds a High Audience
As cannabis brands around the country grapple with legal woes in advertising their products, one company has found a way to reach millions—while they’re already high.
Wikileaf, a price-comparison app for the legal cannabis market, is running an in-flight ad on Virgin America’s domestic routes with the app’s commerical playing on every seatback with a screen.
The campaign, which began in mid-June, runs through mid-September. Wikileaf CEO Dan Nelson says it’s expected to reach nearly 8 million passengers.
Read More at AdAge.com
