Jay-Z joins cannabis company Caliva as chief brand strategist

Shawn “Jay-Z” Carter — billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles’ husband — will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor.

HIGHLIGHTS

• In addition to influencing Caliva’s creative direction, social justice will be a key component of Carter’s (Jay-Z) role.
• Wants to create more opportunities in the industry for people who were negatively affected by the War on Drugs.
• Jay-Z joins Montana, Snoop Dogg, Whoopi Goldberg, Willie Nelson, Martha Stewart as part of a growing list of celebrities who have jumped into the cannabis business in recent years.

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