GossamerCoFoundersVerenaVonPfettenAndDavidWeinerImageLauraWilsonViaBusinessOfFashionDotCom

Gossamer, a Media Brand for New Cannabis Culture

With its minimalist design and millennial POV, the venture is targeting a new generation of smokers with a ‘green lens’ on travel, food and culture.

Cannabis is a big business on the upswing. The recreational marijuana market reached $6.5 billion in sales in 2016, according to a recent report from Greenwave Advisors, up 35 percent year-over-year.

What’s more, 29 US states and Washington D.C. have legalised marijuana in some form.

It was only a matter of time, then, that a media company with a fresh take on the rapidly growing industry would aim to disrupt the market.

Read More at BusinessOfFashion.com 



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