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Eight Reasons Why Investors Are Backing Cannabis Startups

The green rush is going strong, and investors who have never before backed a cannabis company are looking to help blaze the trail.

What can $3.5 million in funding get you? The top slot as the most venture-capitalist-backed company in the cannabis industry.

Last week, Baker, a marketing-automation platform, announced that it had secured a $1.6 million extension to its August 2016 seed round — bringing its total raised capital to $3.5 million.
The company’s software connects dispensary owners with customers throughout every touchpoint, from online ordering to in-store check-in and interactive shopping menus.
Last year, Baker helped more than 250 dispensaries collect a total of $3.1 million in revenue.
Read More at Westword.com 
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