What 3 Marijuana Heavyweights Are Doing to Become the P&G of Pot
The companies are developing and nurturing cannabis brands.
As the legal marijuana business starts to professionalize, players are emerging who say they want to create multinational franchises and empires, in effect, building the Starbucks or McDonald’s of ganja.
Billy Levy and his partners have other plans.
“We’d rather be like the P&G,” said Levy, managing partner of Green House Brands North America, a cannabis heavyweight that recently launched a global joint venture based in Canada with two other powerhouse pot companies, Canopy Growth and Organa Brands.
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