The ‘Salesforce Of Pot’ Just Raised $8 Million To Expand in California
Baker, a customer engagement platform for the cannabis industry, has raised $8 million in Series A funding.
The round was led by cannabis investment firm Poseidon Asset Management, which declined to disclose the company’s valuation. The latest capital raise will help Baker gear up for the upcoming California recreational market, which is launching January 1.
“We know [California] is going to be the largest market in the country,” said Baker CEO Joel Milton. “We want to be on the forefront of that adult-use market.”
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