The Other 420: Cannabis Oil 710 ‘Holiday’ Gains Prominence Promoting Concentrated Marijuana
Cannabis entrepreneurs are undoubtedly most responsible for increasing the excitement over 710, hoping to boost sales in the burgeoning state-legal marijuana industry.In a few short years, July 10 has risen to become the national “holiday” to celebrate the use of — and, from a marijuana-industry perspective — to promote concentrated resin products like wax, shatter, and hash oil.
“It’s ‘oil’ upside-down,” Ti Filice, manager at Kind Concentrates, a local medical-marijuana products maker, said of the number. “It’s like one of those old calculator jokes.”
The day/time/number is not yet as famous as 420, the number that commemorates both a day of the year and the time on the clock for getting high.
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