The new CEO of High Times most definitely inhales

Adam Levin, the lead investor of a group that just bought a majority stake in High Times, is talking about his plans for the biggest name in marijuana media.

Levin is the founder of the Los Angeles investment firm Oreva Capital and, as of last week, chief executive of High Times Holding Company, or HTHC. (Get it? If you don’t, then you’ve never read High Times.)

For now, the company includes the magazine, which is known for its Playboy-style centerfolds of marijuana plants and reaches 236,000 print readers a month, plus the website and a series of industry conventions called the Cannabis Cup.

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