Protecting Cannabis Brand Names
Regardless of whether their products are high-end, discount, organic or medicinal, cannabis businesses, like all companies, want their brands to communicate something to their customers.
As a growing number of states permit activities specific to the possession, use, production and distribution of marijuana, cannabis-related businesses are becoming more prevalent.
This pervasiveness has led to increasing competition among cannabis brands and a rising need to differentiate themselves from their competitors.
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