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Outcast to Entrepreneur: Olympic Champion Ross Rebagliati’s Cannabis Redemption

The idea that Ross Rebagliati’s gold medal — the first Olympic medal to be awarded in the history of snowboarding — should end up on display at a cannabis dispensary owned by Rebagliati himself, is astonishing, ironic, and entirely fitting.

On a recent Wednesday morning in the ski town of Kelowna, BC, the late-winter hush was broken by the rumble of a diesel Power Stroke engine rolling down Bernard Avenue.

The red Ford F250 Super Duty snugged into a streetside spot. The driver, a middle-aged dude in a zip-up hoodie, rifled through the cup holders for loose change.

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