New Data Shows Medical Marijuana Consumers Far Outspend Recreational Users

The numbers provide needed insight for entrepreneurs looking to enter the retail cannabis business.

In a data-driven business environment, everyone is waiting on the latest statistical reports to show what directions consumer spending — an obvious clear indication of consumer attitudes — is heading.

As a relatively new industry, the legalized marijuana sector still is working on how to best serve consumers and discern trends to sort out the hype from the reality.

That’s created a whole new side business in marijuana: data analytics.

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