Luxury Cannabis Dispensaries Are Shedding the Industry Stigma

We spoke with cannabis dispensaries that are pushing the industry forward and bringing the elements of luxury and maturity to their products. 

When medicinal cannabis first became legal in 1996, the persistent social stigma surrounding the plant manifested itself throughout the legal market.

Some dispensaries employed a highly impersonal security screen between patients and budtenders, treating cannabis like a dangerous narcotic.

Others appropriated the countercultural impulse of cannabis’s underground days with a “groovy” atmosphere that often seemed off-putting and inaccessible to the uninitiated.

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