Inside the Battle to Accurately Label Pot

As legalization looms, cannabis branding is becoming more important – and could even offer protection for small farms.

For a long time, there were no marijuana brands.

Cannabis growers spent so much time trying to conceal their identity from law enforcement and potential thieves that it simply made no sense to create distinctive packaging that would make it easier to track their product.

Weed nerds might recognize strains, or whether something was indica, sativa, or hybrid, but for casual users, these categories were largely inscrutable.

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