GorillaGlueBrandingControversyMontageViaTheCananbistDotCom

Gorilla Glue lawsuit: Cannabis biz stuck in the middle of branding battle over strain name

The entrepreneurs behind GG Strains built their brand on the popularity of award-winning Gorilla Glue #4. The company that makes Gorilla Glue adhesives wants its name back.

This origin story is the stuff of legend in the cannabis world. Back in 2012, A Nevada medical marijuana cultivator working under the under the uniquely spelled pseudonym “Joesy Whales” was trimming a new plant born from a happenstance encounter between established strains Chem’s Sister, Sour Dubb and Chocolate Diesel.

The phone rang.

When Whales, whose real name is Jackie Don Peabody, answered the call, the resin secreted by the flower caused his hands to stick to the phone like glue.

Read More at TheCannabist.co 



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