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BeerDrinkingImageEvanBlaserViaWikimediaCommons

Could Cannabis-Infused Beer Be the Next IPA?

For some brewers, blending cannabis and beer is an opportunity to educate consumers about the two industries, while also attracting an audience that might normally opt for another beer choice.

Marijuana and beer have always had a connection. Hops plants and cannabis are members of the same genus and have a closely related molecular structure. (And we won’t even get into how many brewers like to sample both.)

Those ties are slowly becoming more formal, though. In 2015 and 2016, Aurora, Colo.-based Dad & Dude’s Breweria offered tastings of General Washington’s Secret Stash, a cannabis-infused beer, at the Great American Beer Festival—to consistent long lines.

Read More at Fortune.com



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