Consumer Study Shows Which Cannabis Brands Are Winning The Design Race And Why

The rise of a professional look to the detriment of the Rasta/Bob Marley kind of aesthetic is a trend that’s being increasingly seen across all sub-segments of the legal marijuana industry.

Last week, a graphic designer shared a link to a post titled “How Sophisticated Branding Aims to Make You Rethink Cannabis” with Benzinga.

The article, published on Adobe Systems Incorporated‘s creative community/blog “99U” explained how distinct branding was key for brand building as the cannabis industry continues to mature.

“The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele,” author Scott Kirkwood wrote.

Read More at Benzinga.com