Cannabis Distribution in California: To Follow ‘Big Alcohol’ or Not?

If cannabis is forced to pass through third-party distributors, some argue, they will drown amidst the noise and contribute to monopolies where only a few bigger guys win.

States with recreational cannabis have seen an uplift in craft experiences and microbreweries; from beer to coffee, organically produced products are becoming more popular as consumers become more conscious of the implications of their purchases.

It’s no wonder that the cannabis industry is paving the way for curated experiences, ranging from carefully rolled and infused pre-rolls to artisanal confections.

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