Californian growers and retailers brace for cannabis competition
As the state prepares to fully legalize marijuana, established players are wary of new generation of start-ups.
When he was a child, John Casali used to listen out for federal helicopters hunting the hippie marijuana growers who had migrated to a remote patch of the northern California coast which became known as the Emerald Triangle.
“It was kind of disturbing as a kid,” he says, shielded by huge redwoods that surround the small family farm he still runs in the area.
That was not his only brush with the law: as a 22-year-old, he was jailed for eight years in 1992 for growing cannabis.
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