Beer most at risk from “very real” cannabis threat – Euromonitor
Beer will be the most exposed alcohol category to cannabis as the legal market for the drug explodes over the next few years, Euromonitor has said.
Warning that research on cannabis remains inconclusive, Euromonitor analysts said in a presentation this week that the beer category is in danger because of the crossover between beer drinkers and cannabis users.
In comparison, wine “tends to be in equilibrium with the ascendant cannabis industry”, the analysts explained.
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