4/20 is Black Friday for marijuana merchants

Marijuana entrepreneurs are capitalizing on 4/20, the annual pothead holiday, as an opportunity to sell even more weed than usual.

“This is our industry’s Oktoberfest and New Year’s Eve all combined into one,” said Dr. Stuart Titus, CEO of Medical Marijuana, Inc., a California-based online purveyor of hemp oil who’s offering a 4/20 discount of 35%.

Why did April 20 became the annual celebration for cannabis? The explanations are murky and filled with urban legends, though it hardly seems to matter at this point. What’s important is that lots of people openly smoke pot in an extra-celebratory way on April 20.

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